Qualitynet's recent campaign using outdoor media (public transport buses) has been creating quite an impact in the streets on Kuwait. The many buses that run through the heavily packed roads, throughout the day, have caught the eye of many motorists, who not only remember the catchy statements and fresh visuals, but even smaller details such as colours used in the ads!

The recent campaign employed Qualitynet's innovative and daring signature route of using children, paired with statements in the local language. The creative is one less taken in the country, and the company is known for its crowd pullers through the many marketing campaigns it hosts from time to time.

Cute kids dressed up in colourful clothes, using laptops are shown looking right at you when on the street. With visuals on the back and sides of a large number of buses, one finds it hard to miss these giant images. The company has been using this strategy of using kids to speak to the public, mainly on buses, from the beginning of the year. The frequency of the buses and the period of its usage, along with the recurring change in visuals from time to time indicate the campaign is doing well for Qualitynet.

The company reported to have received many requests via email from customers and others, who have asked for the visuals to be sent to them! With such responses to their marketing campaigns, it is no wonder that the brand name connects very well with residents in the country. Truly, the number one Internet and Data services provider in Kuwait.